Why we started Flex Story
After years supporting teams through disruption, one thing was clear: real resilience isn't built from manuals alone. It comes from people - and how they think, adapt, and collaborate under pressure.
In a world of compounding uncertainty, resilience has to evolve. It's not about ticking boxes - it's about clarity, capability, and the confidence to flex.
I started Flex Story to offer the kind of support I wish more organisations had - strategic, human, and ready to flex when it counts.
How we work
People-first
We start with empathy, instinct, and trust.
Strategic
Every engagement is grounded in systems-thinking and cross-sector insight.
Flexible
We design around your context, not a fixed model.
Clear & Calm
We help leaders stay composed, capable, and confident.
Explore the work
From strategic advisory and immersive exercises to leadership coaching and keynote speaking - see how we help organisations build resilience that lasts.
Meet Kelly Blakeley
Kelly Blakeley is a resilience strategist with over 15 years of experience across the UK, UAE, and globally. She brings a unique blend of operational insight, strategic leadership, and forward-thinking resilience expertise.
Her career began in biomedical science and research before moving into multi-agency emergency coordination, continuity planning, testing, and real-world response. She has supported governments, critical infrastructure, and national-level programmes, and serves as a UK expert on the ISO standards committees, including organisational resilience.
Today, Kelly leads strategic advisory work with leadership teams and national organisations, designs immersive exercises, and helps shape resilience approaches in complex, high-stakes environments. She is a Global Board Director of the Business Continuity Institute.
In 2025, she founded Flex Story to deliver resilience in a new way: human-centred, adaptive, and ready for what's next.
15+
Years Experience
2025
Founded Flex Story